Selling is Not
Natural - Sell with Soul Instead
By Reggie Odom
Do you find it challenging to tell people what you do or to discuss
your fees or prices with potential clients? Does traditional
sales language such as "front end," "back end," "up
sell" - even "sell" - make you cringe?
If your answer is "Yes," consider yourself fortunate - you
are yet in touch with your heart and soul. And rest assured that "YOU
ARE NOT ALONE."
Why do you think selling is so hard? It's because selling
is not natural - it goes against our desires to be genuine, to connect
with others and to create authentic relationships.
Even though plenty of business owners today sell with incredible integrity
and with their heart in it, the word "sell' still retains the energy
of manipulation. The first definition of "sell" in Webster's
Collegiate Dictionary is "to deliver or give up in violation of duty,
trust or loyalty," in otherwords to betray.
You Don't Have to Sell to Succeed
There is a key to getting your products and services
out to a wider audience that will sky rocket your success. It is natural,
authentic and powerful and leaves everyone feeling good.
This key is not even in the same paradigm as selling. And here is an
insider's secret - selling is becoming a dinosaur of our age.
Before I get to this key, there are three pre-requisites for its effectiveness.
- You have to honestly believe in the value of your services or products.
- You have to connect with your innate desires to be in relationship
and to serve. AND
- You have to be willing to be authentic.
Here's the Key You've Been Waiting For
The key is Soul Marketing. When you market with soul,
the person in front of you is the most important element. You create authentic
relationships with prospective clients and have a desire to add value
to their lives.
You become a gift bearer. You offer prospective and current clients the
benefits of your services and products. And you offer the gift of your
authentic presence, caring and attention.
This natural key to success can be measured in both
dollars and in soul satisfaction.
First, the real reason we are in business is to serve
the greater good. As entrepreneurs, artists, speakers, writers or CEO's
we do that by contributing to the abundance, fulfillment and joy of our
Second, we each have a Spiritual Mission to fulfill.
No one else can do what you do the way you do it. You may have the same
product or service to offer but your way of offering it will be entirely
If you know what your Spiritual Mission or Soul Purpose is, wonderful.
Use this as the lens through which you do everything. If you don't yet
know simply follow your passion for now, do what you love and create genuine
relationships. You'll always be on the right track if you do.
And third, there is a specific population that you are meant
to serve. You may have heard this called your target market,
your ideal or your choice clients.
Let's call this population your ideal clients. They are the ones who
are ready for your message, who will connect with you and for whom you
will make the biggest difference. And imagine this - they're looking for
you whether they know it or not.
You have to help them find you. You can only make a difference in their
lives if they know about you, what you have to offer and how they will
benefit. A part of your job is to make sure they know these things.
You were never meant to "sell" your services or products
but to offer them with love and in the spirit of service.
Then There's the Money
Everyone in business wants to succeed and profits are necessary for most
people to do so. Profit falls under the universal principle of increase.
This occurs naturally in business when the transactions are authentic,
in good faith and everyone benefits. One of your benefits is financial
The money part of the transaction fulfills another universal
principle, the principle of exchange. Exchange is a natural part
of any relationship.
In business, money is simply an exchange for value given.
It allows people to invest in themselves and in what matters most to them.
And it allows you to thrive and to have a greater impact.
So forget selling! Market with Soul instead by creating
relationships. Let people get to know you, what you have to offer and
how they can benefit.
You have a mission, a unique message and services and products to offer.
And you are meant to serve, to experience the joy of making a difference
and to thrive with soul-satisfying success.
Market with Soul and have the time of your life.
"Step Into Your Greatness!" Forget selling and Market